White label is an existing, ready-made product sold by multiple buyers under their own name. You mainly change the label or name, the product itself stays the same.
The advantage: launch an own brand quickly and simply.
Private label gives you more room. Beyond your brand and logo you can make choices in product, size and packaging, so it fits your concept better.
Our matcha, coffee and packaging ship as private label, with your own look and from one supplier.
If you want to start fast and simple, white label fits. If you want to build a brand that's truly yours, with room for your own choices, private label is the better route. Unsure? Ask us and we'll think along.
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White label is often easier to start with, because the product already exists. Private label can be competitive per unit at larger runs and offers more customization. Which is cheaper for you depends on your quantities and wishes.
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